Another key aspect of a digital marketing plan is display advertising and social media advertising. 49% of people using the internet utilize some form of social media. These users include people of all ages, tastes, and preferences. Chances are, the same people you are working on marketing your services to are part of this population. Here at Advantage Market Solutions, we have experience in utilizing big data to find the audience that will be most interested in becoming customers of your brand. The most prominent social media platforms include Facebook/Meta and Instagram. When developing ads on the Meta Business platform, we can publish to Meta as well as Instagram. The data captured by Meta on its users can be leveraged for us to create intelligent, dynamic campaigns that will speak to the individuals seeing the ads.
The largest search engine, Google, has one of the most robust advertising platforms available. The Google display network and pay-per-click advertising expose your brand to new audiences. The benefit of working with Google ads is that they partner with innumerable publishers meaning your ads can be shown on individual sites as well as in the SERPs. When you work with a local digital marketing company to set up an ad campaign, they can open up your brand to new possibilities.
Advantage Market Solutions can help guide you and find the right way to craft your display and social media advertising.
After Google, the second largest search engine is actually YouTube. People from around the globe watch videos on YouTube every day. YouTube advertising creates opportunities to market your products to a new audience actively searching for video content related to what you offer.