WHAT WE DO
SEARCH ENGINE OPTIMIZATION (SEO)
A vital aspect of the findability pillar is positioning your digital properties, so they can be found, indexed, and ranked by Google and the other search engines. Studies have shown that less than 30% of users will interact with a search result displayed on page 2 of a major search engine.
Here are Advantage Market Solutions we focus on local search engine optimization. We will tailor an SEO plan to your specific business and the area you want to target to increase your visibility and reach more potential customers. Local SEO will help your business move up the ranks, making it easier for your customers to find you versus your competitors. Implementing a well planned and specific SEO strategy is one of the best ways to grow your business and target the customers that will be most likely to convert.
As we dive in and learn your business and goals, we will help you determine which local SEO services will help your site reach the top of the rankings. We’ll highlight some of the best local SEO services to help you get there below.
As of 2020, over 50% of all global website traffic is mobile traffic.
WEB DESIGN & CONTENT CREATION
Your website is your first impression to a new potential customer or client. By the time you’ve gotten someone to your landing page, you’ve already overcome one of the biggest hurdles of being found but now you face the challenge of converting that customer.
Our web designs focus on 5 key pillars to drive success for your business: Findabiliy, Engagement, Content, Conversion, and Responsiveness. Each of these pillars is crucial to the overall success of your business. Research shows that potential customers spend less than 60 seconds on a web page before deciding if they want to do business with you. That means that every second counts when trying to build trust and show them what you can offer.
This is where we create your competitive edge. We will help you build a content rich website that will inspire trust with every new customer that finds you. We’ll give you the tools necessary to keep users on your site and convert them to new customers. Our proven method will help you grow your business and drive ROI.
FINDABILITY
How easy is it for the Search Engines to find what they want to see on your site in order to index and rank. This will include appropriate keywords in H1, H2 tags and exact NAP in the footer.
ENGAGEMENT
How engaging is your site? Are their trust
icons visible, what able social proof? What is your unique selling proposition (USP) that sets you apart from
your competition? We’ll help you organize all of this and get it out in
front of your consumers so you can be found.
CONTENT
Content is king. Many local sites don’t have much content let alone keyword rich content. Studies have shown that sites with more content rank higher than sites that don’t. However there is a catch, quality still trumps quantity. We’re experts at content creation and can optimize your site to target the keywords that will drive results!
CONVERSION
Once a prospect makes
it to your website, what factors are important when trying to convert them? Including a
strong Call to Action (CTA) and use of a tracking phone number are very important. Include an easy to find contact or quote form and photos of you and your team.
RESPONSIVENESS
Studies show that a little over 50% of all global web traffic is mobile. Having a website that is mobile responsive will help attract and convert mobile users into paying customers!
