Local SEO Services in Columbus
SEO for Local Businesses
If you own a local business or are thinking of starting a business you should consider partnering with us for Local SEO services in Columbus.
Do you...?
List of Services
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want your business to be found on Google?List Item 1
If you want people to be able to find your brand on Google, you should consider working with us so we can help you be found!
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want people to be able to find you on Google Maps?List Item 2
Did you know that you need to set up your Google Business Profile so you will show up in Google Maps and in the Map Listing on Desktop and Mobile Searches?
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want to expand your business?List Item 3
If you have an established brand and want to expand your reach to other parts of the city, or maybe even Dayton, Cleveland, or Cincinnati, we can help!
Our SEO Process
We're based in Columbus Ohio, and love supporting our community. We offer a full suite of SEO services to help you grow your local business.
- Keyword Research: the foundation of any successful SEO engagement is solid Keyword Research.
- Content Development: adding new content and optimizing your current content helps you be found for the right keywords by the right people.
- Technical SEO Updates: we check and update your title and header tags to highlight the most important aspects of your business
- Map Listing set-up and optimization: we set up your Google Business Profile and add your information to the top local directories.
- Link Building: we perform outreach to have other websites link back to your site; think of this as a "Like" for your business
- Monitoring & Reporting: we put together a monthly report that tracks our progress
On-Site SEO
A key aspect of any SEO engagement is on page optimization. On-Page SEO optimization includes Page Titles & Header Tags, Alt Image Text, and Meta Descriptions.
Off-Site SEO
Another essential element of our comprehensive SEO approach is off-site SEO. We put in the effort required to establish the reputation your website needs to rank for your primary keywords. Off-site SEO is largely focused on outreach to other sites and link-building.
Local Business Profile
Local business search focuses on searchers on Google Maps and the map listings on desktop. This consists of making sure your business info is standardized across the web, being listed in the right directories, and reputation management.
Advantage Market Solutions focuses on delivering local results to local businesses.
Reach out to us today to learn how we can build a plan to help you grow your business!
How Does Google Work for local business?
So how does Google rank search results? It uses various processes called algorithms. When you google something, the algorithm checks the index and returns a list of websites that match your search in organic results.
The algorithm looks at various on-site and off-site factors to determine which websites are related to a given search query. Then those sites are listed at the top of the search results. Those results are chosen and ranked based on relevance, prominence, and popularity given by inbound links. Often the sites at the top of the ranking have invested into their online presence and Local SEO to improve their relevancy, prominence, and link profile.
So what is an algorithm? An algorithm is a set of rules or instructions to be followed in calculations or other problem-solving operations, especially by a computer.
The search engine algorithm wants to give websites with the most relevancy, or sites that are popular for a given search term, and sites with the most inbound links the highest priority. As part of our SEO engagements here at Advantage Market Solutions, we use multiple different tools including Google Search Console as well as Ahrefs to help get an understanding of how your website is faring in the SERPs. Google Search Console is free and we highly suggest all businesses take the time to set this up. We would be happy to help you set up GSC for no charge when we do a free review of your current site.
Why is Google's SEO Algorithm so Secretive?
Google's algorithms are kept under lock and key because they are working all of the time to produce optimal results for every single search around the world. If Google publicly announced that they were going to drop or add a specific factor from their algorithm, the SEO community would know what to do to generate better results for their websites. In fact, this is how Google used to do things in the past when they launched an algorithm update called "Florida" in 2003.
Once this update was rolled out, the SEO community began having a field day with it. Websites that lacked relevancy for specific search terms were awarded rank improvements for queries they shouldn't have ranked for. The search results became very volatile and resulted in a poor user experience for the searchers.
Generate New Local Search Results
If you are in the market for a local SEO agency, we can help. Our team is comprised of experts with years of experience helping businesses like yours rank on Google and generate more leads through digital marketing strategies that work. Reach out to Advantage Market Solutions today if you want to talk about your goals or need our expertise!
Learn how we can help you grow your business. Click below or call us today!
Give us a shout when you're ready to grow your business
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