7 Misconceptions about SEO
Why Local SEO is Important
Local search intent is on the rise. 4 out of 5 consumers are now using search engines to find local information, and 70%[1] of those people end up going to a physical store based on their search. Hiring a local SEO agency is the best way to ensure your business stands out on the internet, even if you don't have a website.
Local SEO also helps drive people's decisions in favor of your business because an online presence creates trust around your brand. The following are seven common misconceptions that could be holding your business back from reaching the next level:
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SEO is only about stuffing as many keywords on a page as possible
Search engines are not just about keywords anymore. It's more important for a business to focus on building a brand that people will recognize when they search. An effective SEO strategy does require proper keyword planning. Still, the goal should be to generate high-quality content that will benefit the searcher.
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Believing that a website is enough to make you visible onlineList Item 1
If you own a local business, the fact is that people aren't likely to find you unless they know more about who you are and what services or products you offer. While having a custom-designed website with great content is important, it is only the beginning. A professional SEO company will help you take things a step further and rank your site for local-specific searches.
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Thinking that search engine crawlers will find you as long as your website is onlineList Item 2
Search engines use bots to crawl sites, but they also feed off of accurate metadata. SEO companies optimize your metadata and ensure that your site is search engine friendly. They also make sure that your content is unique and optimized for the keywords you want to rank.
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Assuming that SEO costs too muchList Item 3
Local SEO companies charge what they do because they offer customized services and solutions for a specific business. They can also scale resources appropriately based on your business goals and objectives. Using an SEO company will make your life easier because you can focus on running your business. Here at Advantage Market Solutions, we use our experience to help create a solution that is both cost-effective and will generate results.
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Thinking local SEO is only about the technical aspects of search engine optimizationList Item 4
Google's algorithm takes into account the keywords you want to rank for and how relevant your content is to those keywords. A good local SEO strategy will ensure that your website ranks high on relevant searches and that it includes all of the correct information about your company.
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Believing a business can do without search engine optimization
According to Google, more than half of all web users are more likely to do business with a local company if they can easily find information about the business. Having a great website is not enough. You need to have the right strategy in place so that people can learn about what you offer and what makes you great!
Local SEO in Columbus
An SEO agency's services are different from those that you can handle alone or that you would expect from a just content writer. A good SEO company has the proper knowledge and experience to rank your website on relevant searches with less competition to find more customers. They also have the tools needed to help you increase your online visibility significantly. Hiring an SEO expert to handle all of these things for you will help give your business the exposure it deserves.
If you are still not sure whether or not hiring an SEO company is right for your business, consider the following benefits. Local SEO services will put you in touch with precisely who your ideal customers are because it helps you rank high on local searches. It also enables more people to find out about your business, which is exceptionally important for new companies. Local SEO experts also ensure that your website is optimized on all devices so that customers can connect with you no matter how they find you. your website is essentially a digital billboard that is advertising you business. SEO is the process of ensuring your digital billboard is seen by the most interested individuals at the right time.
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[1] https://www.hubspot.com/marketing-statistics
